Beer brewer mascot

I had the opportunity to design a mascot for a private beer brewer and illustrate one small vignette that can be used on a label, sticker, card, etc..
Initially, the goal was to cartoonify the client into the mascot, and I briefly explored some options based on some of the cartoons/comics the client grew up with. The last option I threw in because in our conversation I had learned that there’s a family crest that features a bull and an axe.
He liked the bull and so that’s the option we went with for the final illustration.

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